Asus – Company Overview

Asus is a multinational computer hardware, mobile phone hardware and electronics component manufacturer based in Taiwan. The headquarters of Asus is located in Taipei. This is one of the most reputed and trusted brands that you can find out there in the world. In fact, Asus is offering numerous products to the market, which include monitors, networking equipment, mobile phones, netbooks, laptops, desktop computers, peripherals, optical storage drives, graphic cards, motherboards and server workstations. All these products made available under the brand are known to be associated with a high level of reliability. That’s the main reason on why people make the decision to go ahead and purchase what is being offered by Asus.

History of Asus

Asus was founded back in the year 1989. The company has its roots in Taipei. It was four founders named M. T. Liao, Wayne Heish, Ted Hsu and T.H. Tung who came up with the decision to initiate the company. All these four have been working as hardware engineers for Acer back in the day. Hence, they had a solid background to launch the business operations of Asus and take it to the next level with ease. 

The company wanted to become a leader in supply of computer hardware products to the market since its inception. In order to achieve the target, the company has been spending lots of money to research and come up with innovative products. This is where Asus went ahead and established some strategic partnerships with some of the leading brands in the market. For example, Asus got into a partnership with Intel and they were able to receive the engineering samples ahead of competitors. Hence, Asus could come up with innovative and impressive products into the market.

The very first PhyX accelerator card was launched to the market by Asus back in the year 2005. In the same year, Asus got into manufacturing of LCD televisions as well. On the following year, Asus got into a partnership with Lamborghini. This is where they were able to develop the VX Laptop series. 

Garmin and Asus were manufacturing smartphones to the market via a strategic partnership that they had. However, they ended the smartphone lineup back in the year 2010. That’s because Garmin came up with the decision to stop the manufacturing of smartphones. 

Operations of Asus

The headquarters of Asus is located in Taipei. However, you can find manufacturing facilities of Asus around different countries in the world as well. For example, the manufacturing facilities of Asus can now be seen in numerous cities around Taiwan. They have manufacturing facilities in Czech Republic and Mexico as well.

The Hi-Tech park of Asus spans across an area of more than 540,000 square meters. This is one of the largest manufacturing facilities that you will be able to discover. On the other hand, Asus is operating in more than 50 different service sites, which are located across 32different countries as well. They have more than 400 different service partners from different countries out there in the world.

Products offered by Asus

There are numerous products offered by Asus to the market. Most of these are consumer electronics. The reliability of these consumer electronics have contributed heavily towards the success of the brand that you can find around the world as well. Here are the most prominent products that Asus brand is offering to the market as of now.

  • Asus Smartphones 

Asus launched a variety of Android based smartphones to the market. Some of the models are currently available for purchase as well. These smartphones came along with Intel processors. That’s because of the strategic partnerships that Asus brand had along with Intel. On the other hand, Asus smartphones were available for purchase at an affordable price tag. Due to the same reason, these smartphones are highly popular in countries such as China, India and numerous other Asian countries. 

The Asus ZenFone series is well known. People who are looking forward to purchase feature rich mobile phones at an affordable price tag tend to spend their money and purchase what is offered by Asus. As of now, Asus has offered phablets to the market as well.

  • Two in one computers

Four different two in one computers are offered to the market by Asus brand. Out of these two in one computers, the Asus Transformer Book is the most popular. People who are looking for enhanced convenience associated with a two in one computer tend to go ahead and purchase it. On the other hand, the Asus Chromebook Flip, Asus Zenbook Flip and Asus Vivobook flip are quite popular among people as well. 

  • Laptops 

The Asus laptops are well-known for their durability and performance. Individuals who wish to receive the highest level of durability from a laptop tend to go ahead with this brand. You will be able to find gaming laptops offered to the market under Asus brand as well. These gaming laptops are available under the Republic of Gamers lineup. The powerful gaming laptops can be used to play any PC game available out there.

  • Tablets 

Asus is offering two different generations of tablets. The Nexus 7 tablet was one of the most prominent products that the brand could manufacture. In fact, Asus manufactured this tablet for the Google brand. It was launched back in the year 2012 and has been popular throughout. 

The Asus EEE Pad Transformer tablets are quite popular as well. They can deliver a high level of performance to the users.

  • Asus Servers 

Asus is offering numerous server options to the market. They include both rack servers as well as tower servers. On the other hand, Asus is offering one way rack servers and two way rack servers, along with one way tower servers and two way tower servers. People are provided with the opportunity to go through these options and buy the best server out of them.