MailChimp – Company Overview

MailChimp is an innovative email marketing tool that you can see in the present world. It is not just a traditional email marketing program. It has the ability to help you create beautiful emails and newsletters. Then you can integrate them with the services that you already use or share on social media networks. That’s not all. You have the ability to track your own results and see whether you are doing it right. In other words, all the people who subscribe to MailChimp will be provided with their own personalized publishing platform. All these tools come along with an affordable price tag. 

This email marketing tool is developed by an American based private company, which is registered under the same name. It was launched to the market back in the year 2001. 

People who are looking for an all in one tool to engage with email marketing campaigns use MailChimp. It comes preloaded with a lot of unique features. They have assisted email marketers to take care of the entire email marketing campaign.

MailChimp is associated with a lot of flexible pricing options that range from $10 per year to $4,560 per year. These packages have the ability to accommodate up to 75,000 subscribers. In their official website, you can see three different packages as Entrepreneur, Growing Business and High Volume Sender. You can get more details about the flexible pricing plans by contacting them through the website.

History of MailChimp 

MailChimp was established back in the year 2001. Since then, it has been able to maintain a strong reputation in the industry as well. It was Mark Armstrong and Ben Chestnut, who took the initiative to go ahead and launch MailChimp. After some days, Dan Kurzius joined the team as well. 

The name of MailChimp was given to it after the popular e-card character. However, MailChimp didn’t get directly into business operations soon after its launch. It remained as a side project for many years before it opened the doors for the customers. Along with that, the company was able to go ahead and strengthen the platform. 

Services offered by MailChimp started gaining lots of attention back in the year 2009. This is when the company launched its freemium option for the people who are interested in running email marketing campaigns without spending any money out of their pockets. As a result, the company could experience an exponential growth in terms of the users. In other words, the number of users in the MailChimp account grew from 85,000 to 450,000 within the next five years.

By the year 2014, MailChimp was being used to send out 10 billion emails on a monthly basis by all the users. In the meantime, the developers behind MailChimp kept on introducing new and exciting features into the platform. Hence, it was able to remain as a strong player in the market. No other company was able to give a competition to MailChimp. By the year 2017, the company was getting 14,000 new users on a daily basis. 

One of the interesting things that you can find about MailChimp is that it has been under the ownership of the co-founders throughout. Therefore, it has not sold the shares to anyone. 

By the year 2016, MailChimp was able to secure the seventh position in Forbes Magazine for the Cloud 100 list. Likewise, it was named as one of the most innovative companies out there in the world by the next year as well. After a short period of time, it was called that MailChimp will be opening up offices in Oakland, California and Brooklyn as well. As of now, MailChimp has got numerous offices in different parts of the world, which provides all the support needed by them to offer the services to millions of customers.

MailChimp has acquired several companies throughout the past as well. For example, it was able to acquire Lemon Stand, which is a smaller competitor back in the year 2019. Likewise, it is possible to see how MailChimp have strengthened its position by acquiring the competitors that are not in a position to give a competition throughout the past. It was able to acquire Courier, which is a media and magazine based company in London during March 2020 as well.

Services offered by MailChimp 

Apart from the paid packages, MailChimp offers a “Forever Free Plan.” If you have a small business, this is the best option available out there. This free plan differs a lot from the other free plans that are offered by competitive email marketing tools. Why I say that is because you will get the chance to send up to 12,000 emails per month for 2,000 subscribers. This package is popular among non-profitable organizations in every corner of the world. You don’t need to provide a credit card or agree to a contract in order to experience the benefits of this package. 

A lot of free learning resources are provided for the users of MailChimp. You can access these resources by subscribing to any package that is offered by the website. You can enhance your knowledge about email marketing from these eBooks. They are written by the most talented and experienced email marketers in the world. They cover a lot of relevant topics that include managing lists, mobile devices, and transactional email and so on. 

MailChimp comes along with an impressive mobile application. It is compatible with both Android and iOS devices. You can simply engage with your marketing campaigns on the go by downloading this tool to your smartphone. In addition, a lot of analytical tracking tools are provided and they generate important reports with all the useful details. These reports highlight the most crucial points in your email marketing campaigns including unsubscribes, bounces, opens by location, open rates and click rates. You can also use these reports to compare your business with your competitors and see how you have been performing so far.